It is an open secret that most women are not size two and they are not six feet tall. And yet, the tiny percentage of the population who conforms to those dimensions seems to be the target of the fashion industry. Rarely do you see fashion that is targeted at the full size woman.
For years the full size woman has been treated as a minority while in fact they have been the majority. Full size women are not only mothers and housewives they are also business women. Trends are shifting and one even sees full size woman models here and there.
It is as if the fashion industry is slowly starting to wake up to the fact that there is a lucrative market for the taking. Not only are they also fashion conscious and sometimes dedicated fashion divas, but the full size woman can look absolutely spectacular in clothing designed for her posture.
There are several stores and boutiques that now specialize in full size clothing. They carry everything from intimate wear to business and evening wear. These stores not only know but they celebrate that real women do have curves, and they also aim to make plus size women looking and feeling beautiful and keeping pace with the latest fashion trends.
Just because a woman is not a size two does not mean that she is not active or even athletic. Plus size clothing, whilst long overdue, is quickly catching up with the fashion world. As the designers prepare for their spring and fall fashion shows many are also creating plus size fashion lines that will focus solely on the woman with curves. This is wonderful news for the full size women, because more and more they can look just as fashionable as that size two six foot tall model on the runway.
Designer plus size clothing must have quality, fashion and functionality in order for the plus size woman to buy their products.
Being a size two is not the norm in everyday life and while fashion designers have not entirely caught up with the real woman, they are getting there one stitch at a time and winning over consumers. Fashion for the full size woman is fun, flirty, fashionable, exciting and beautiful. Just like the women who wear the clothing.